Promoting a destination, make people know its peculiarities and traditions – always keeping in mind the market changing needs: this is what we are very good at, and gives us a lot of satisfaction!
Before being experts of destination marketing/management, we are nothing but great travellers and acute observers: this is the reason why we can carry out important activities to promote South Italy internationally, and we are considered as a key market player by public entities and private businesses.
In this sense, our collaboration with the Italian Pro Locos (namely the most active tourism promotion associations) is highly significant: since 2011 we are the sole provider of tourism services to their 600,000 members; we manage the tourism brand ‘Travelling with Pro Locos’ and the namesake web portal; we carry out mobility projects in the field of youth and social tourism; we develop strategic plans for promoting the intangible cultural heritage, and the tourism itineraries in the so-called ‘minor’ tourism destinations (i.e. lesser known but attractive as well).
Our activities range from traditional to web marketing actions, and from strategic marketing plans to product-destination positioning. In addition, we provide the online hotel reservation software, Discover South Italy and Travelling with Pro Locos. We also own Italia Travel Expert, the first eLearning platform that promotes the Italian tourism destinations to travel agents from Italy and abroad.
Our Services
We can provide the following tourism marketing solutions/strategies:
- destination marketing plan;
- traditional marketing actions (brochures, trade fairs, workshops, educational, TV commercial, etc.); web marketing (thematic portals, eLearning platforms, travel blogs, ads, etc.); e-mail marketing, social media marketing;
- product-destination design and positioning.